A strong and recognisable brand can help a business be more successful, which is why creating an effective brand identity is so important. Think of how we can instantly recognise the golden arches of McDonalds or bouncing kangaroo of Qantas. As the “face” of a business a logo design is very important because that simple graphic will be the front for your business. Remember a logo design should be simple enough to be memorable, but powerful enough to give the desired impression of your business.

What is a brand identity?

When you create a brand identity, you’re essentially applying your brand values to any visual elements that will be used to promote your business or company. This means that a brand identity is more than just a logo, and consists of a variety of marketing materials. This might include:

• Business cards
• Printing materials (brochures, reports, flyers, etc.)
• Signage
• Product packaging
• Apparel
• Website

Branding creates trust

A professional appearance or look builds that feeling of credibility and trust. People are more likely to purchase from a business that looks professional and legitimate than from someone that isn’t setup properly.

Branding generates new customers

Branding enables your company to get further in your industry, plus referral business. Would it be possible for you to tell a friend about a pair of new shoes that you love if you couldn’t remember the brand? As a business most profitable marketing source, word of mouth referrals are only possible if your business has delivered a memorable experience with your customer.

The most profitable businesses, small or large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand.